Social Media Marketing for Aerialists & Performers

Fridays, 28 January – 11 February 2022

Amp up your online presence and (ultimately) sell more tickets to your events with this short course. Develop your marketing knowledge and skills for using your social media presence in the most impactful way.

Gravity & Levity Marketing Manager, Elise Phillips, will lead you through 3x 90-minute online sessions that cover everything you need to know about social media marketing. Time for Q&A at the end of each session gives you the space to ask questions that relate to your personal practice and business needs. Sessions will be made available to attendees on-demand until 28 February 2022.


Course Content

Session 1: Social Media 101 – What Is It, Why Use It
We’ll go back to basics and consider what social media marketing for aerialists is, the benefits of using each platform and which free online tools can help you create and deliver engaging content to your audiences.

Session 2: Social Media 102 – Top 10 Tips for Creating Great Social Content
These pointers give you a framework to lean on, making it easier to create engaging social media marketing content on a regular basis. Do these things consistently and you’ll know your brand better, be creating expert content, and have something to refer back to if you ever get stuck.

Session 3: Social Media 103 – Getting More Out of Your Content
So you’re creating a great range of content, your online presence is looking amazing, but do your audience agree? You need to keep an eye on what works and what doesn’t to make sure your content reaches the people you want it to reach and that your efforts are being poured into the most effective places. We’ll look at what to keep track of, investment, and tracking your progress over time, so you can focus your precious time and keep developing your audience relationships.



Friday 28 January – Social Media 101
Friday 4 February – Social Media 102
Friday 11 February – Social Media 103

Each session will be hosted online using Zoom from 2-3.30pm.

You’ll have time to digest everything you learn and practise applying it between each weekly session. Bring any questions that come up to the next session.

Can’t make these times but still want to level up for social media marketing? Purchase an On Demand Only ticket to get access to each session recording until 28 February 2022. You won’t be able to participate in the Q&A sections, but there will undoubtedly be great questions asked and useful solutions found that will be valuable whenever you’re watching.


Who’s it for?

We’ve tailored course content for aerialists and performers, including marketers, content creators and producers in the sector. The course is also designed to suit a range of skill levels: from people who consider themselves beginners in using social media for their business, through to people that regularly use social media as a promotion tool that are looking to hone their craft and be more strategic.



Early Bird: £75 for the course, available until 23:59 Friday 14 January 2022
Full Rate: £90 for the course
Both rates incl all 3 sessions plus on demand access until 28 Feb 2022.

Places are limited to 15 to ensure attendees get individual focus during Q&As.



Selecting a Live or On Demand Only ticket option lets us know how many people to expect for each session. Max. 15 attendees for the course.

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    Elise is a marketing manager and producer for dance and performance artists, companies and organisations across the south east. 

    They started their journey in marketing – monitoring social media reach and audience engagement – in their first job as a trainee producer for Stopgap Dance Company back in 2013. Elise has since delivered marketing consultation, strategy and content for individual artists, ACE National Portfolio Organisations and commercial businesses. Past clients included: Vincent Dance Theatre, Tilted Productions, Evolution Arts, Hydrocracker Theatre Company, Fireraisers, Dance Six-0, Imprint, and CoDa Dance Company.

    Elise also regularly delivers training for performers and producers on developing an online presence, creating strategy and how-to tutorials for ACE-funded companies and Masters students at London Studio Centre and University of Chichester.